Public Relations Specialist Resume Example & Writing Guide
Create a standout public relations resume. Includes PR resume examples, media relations skills, and tips for showcasing press coverage and campaign results.
Public Relations Specialist Resume Example
Here's a professional public relations specialist resume example that you can use as a reference. This example highlights the key sections and content that hiring managers look for.
Alex Johnson
Public Relations Specialist
New York, NY | alex.johnson@email.com | (555) 123-4567 | linkedin.com/in/alexjohnson
Professional Summary
Strategic Public Relations Specialist with 5+ years of experience in media relations, crisis communications, and brand storytelling for corporate and nonprofit clients. Expert in securing earned media coverage, managing press events, and crafting compelling narratives. Generated 500M+ media impressions through strategic PR campaigns.
Work Experience
Senior Public Relations Specialist
2022 – Present
ABC Corporation, New York, NY
- •Secured 300+ media placements in outlets including Forbes, TechCrunch, and major local publications
- •Generated 500M+ earned media impressions through strategic PR campaigns across 3 fiscal years
- •Managed crisis communications for 5 high-profile incidents, preserving brand reputation and stakeholder trust
Public Relations Specialist
2019 – 2022
XYZ Company, Chicago, IL
- •Planned and executed 20+ press events and product launches with 90% media attendance rates
- •Grew client social media presence by 150% through integrated PR and digital content strategies
Skills
Media Relations • Press Release Writing • Crisis Communications • Event Management • Brand Storytelling • Media Monitoring (Meltwater/Cision) • Social Media Management • Spokesperson Training • Campaign Strategy • Influencer Outreach • Internal Communications • Content Creation • Analytics & Reporting • Stakeholder Management • AP Style Writing
Education
Bachelor of Arts in Public Relations
Bachelor of Arts in Communications
Master of Arts in Strategic Communication
Public Relations Specialist Resume Summary Examples
Your resume summary is the first thing hiring managers read. Here's a strong example for apublic relations specialist with 5+ years of experience:
“Strategic Public Relations Specialist with 5+ years of experience in media relations, crisis communications, and brand storytelling for corporate and nonprofit clients. Expert in securing earned media coverage, managing press events, and crafting compelling narratives. Generated 500M+ media impressions through strategic PR campaigns.”
“Hardworking public relations specialist looking for a challenging position where I can utilize my skills and experience. I am a team player with excellent communication skills.”
Why the first example works: It includes specific years of experience, quantified achievements, technical skills, and certifications — all things ATS systems and hiring managers look for.
Work Experience Bullet Points
Here are powerful, metrics-driven bullet points for a public relations specialist resume. Notice how each one starts with an action verb and includes specific numbers:
- Secured 300+ media placements in outlets including Forbes, TechCrunch, and major local publications
- Generated 500M+ earned media impressions through strategic PR campaigns across 3 fiscal years
- Managed crisis communications for 5 high-profile incidents, preserving brand reputation and stakeholder trust
- Planned and executed 20+ press events and product launches with 90% media attendance rates
- Grew client social media presence by 150% through integrated PR and digital content strategies
Pro Tip: Use the formula: Action Verb + Task + Quantified Result. For example: “Managed” + “team of 12 engineers” + “delivering project 20% under budget.”
Key Skills for a Public Relations Specialist Resume
Include these skills on your public relations specialist resume to pass ATS screening and impress hiring managers:
ATS Keywords for Public Relations Specialist Resume
These are the most important keywords that Applicant Tracking Systems scan for in public relations specialist resumes. Include them naturally throughout your resume:
Important: Don't stuff keywords. Use them naturally in your summary, experience, and skills sections. ATS systems can detect keyword stuffing and may flag your resume.
Education & Certifications
Education
- Bachelor of Arts in Public Relations
- Bachelor of Arts in Communications
- Master of Arts in Strategic Communication
Certifications
- Accreditation in Public Relations (APR)
- Cision Media Intelligence Certification
- HubSpot Content Marketing
- Google Analytics Certification
Expert Tips for Your Public Relations Specialist Resume
Quantify media impressions, placements, and outlet tier levels
Show crisis communications experience and outcomes
Include media monitoring tools and analytics proficiency
Highlight event planning and press launch execution
Mention specific journalists and outlets you have relationships with (in interviews, not on resume)
Public Relations Specialist Salary & Job Outlook
Entry Level
$40K
Median Salary
$67K
Experienced
$100K
Job Outlook
6% growth (2022-2032), faster than average
Source: BLS 2024
Frequently Asked Questions
What should a PR specialist put on a resume?
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Is APR certification worth it for a PR resume?
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