Social Media Manager Resume Example & Writing Guide

Build a standout social media manager resume. Includes social media marketing examples, engagement metrics, and tips for showcasing content strategy.

ATS-Optimized Expert-Written Updated 2026

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Social Media Manager Resume Example

Here's a professional social media manager resume example that you can use as a reference. This example highlights the key sections and content that hiring managers look for.

Alex Johnson

Social Media Manager

New York, NY | alex.johnson@email.com | (555) 123-4567 | linkedin.com/in/alexjohnson

Professional Summary

Creative Social Media Manager with 5+ years of experience developing and executing multi-platform social strategies for B2C and B2B brands. Expert in content creation, community management, and paid social advertising. Grew brand followings by 300%+ while driving measurable engagement and conversion growth.

Work Experience

Senior Social Media Manager

2022 – Present

ABC Corporation, New York, NY

•Grew Instagram following from 5K to 120K and TikTok from 0 to 85K in 18 months through organic content strategy
•Managed $250K annual paid social budget across Meta, TikTok, and LinkedIn achieving 4.2x average ROAS
•Increased social media engagement rate by 180% through data-driven content optimization and A/B testing

Social Media Manager

2019 – 2022

XYZ Company, Chicago, IL

•Launched 12 influencer campaigns generating 2M+ impressions and $400K in attributed revenue
•Developed a content calendar and brand voice guidelines adopted across 5 departments and 3 agencies

Skills

Social Media Strategy • Content Creation • Community Management • Paid Social Advertising • Instagram/TikTok/LinkedIn • Hootsuite/Sprout Social • Canva/Adobe Creative Suite • Copywriting • Analytics & Reporting • Influencer Marketing • Video Production • A/B Testing • Brand Voice Development • Crisis Management • SEO Basics

Education

Bachelor of Science in Marketing

Bachelor of Arts in Communications

Digital Marketing Certificate

Use This Template in Resume Builder

Social Media Manager Resume Summary Examples

Your resume summary is the first thing hiring managers read. Here's a strong example for asocial media manager with 5+ years of experience:

Good Example

“Creative Social Media Manager with 5+ years of experience developing and executing multi-platform social strategies for B2C and B2B brands. Expert in content creation, community management, and paid social advertising. Grew brand followings by 300%+ while driving measurable engagement and conversion growth.”

Avoid This

“Hardworking social media manager looking for a challenging position where I can utilize my skills and experience. I am a team player with excellent communication skills.”

Why the first example works: It includes specific years of experience, quantified achievements, technical skills, and certifications — all things ATS systems and hiring managers look for.

Work Experience Bullet Points

Here are powerful, metrics-driven bullet points for a social media manager resume. Notice how each one starts with an action verb and includes specific numbers:

Grew Instagram following from 5K to 120K and TikTok from 0 to 85K in 18 months through organic content strategy
Managed $250K annual paid social budget across Meta, TikTok, and LinkedIn achieving 4.2x average ROAS
Increased social media engagement rate by 180% through data-driven content optimization and A/B testing
Launched 12 influencer campaigns generating 2M+ impressions and $400K in attributed revenue
Developed a content calendar and brand voice guidelines adopted across 5 departments and 3 agencies

Pro Tip: Use the formula: Action Verb + Task + Quantified Result. For example: “Managed” + “team of 12 engineers” + “delivering project 20% under budget.”

Key Skills for a Social Media Manager Resume

Include these skills on your social media manager resume to pass ATS screening and impress hiring managers:

Social Media Strategy

Content Creation

Community Management

Paid Social Advertising

Instagram/TikTok/LinkedIn

Hootsuite/Sprout Social

Canva/Adobe Creative Suite

Copywriting

Analytics & Reporting

Influencer Marketing

Video Production

A/B Testing

Brand Voice Development

Crisis Management

SEO Basics

ATS Keywords for Social Media Manager Resume

These are the most important keywords that Applicant Tracking Systems scan for in social media manager resumes. Include them naturally throughout your resume:

social media managercontent strategycommunity managementpaid socialInstagramTikTokLinkedInengagement rateROASinfluencer marketinganalyticscontent calendarbrand voiceHootsuite

Important: Don't stuff keywords. Use them naturally in your summary, experience, and skills sections. ATS systems can detect keyword stuffing and may flag your resume.

Education & Certifications

Education

Bachelor of Science in Marketing
Bachelor of Arts in Communications
Digital Marketing Certificate

Certifications

Meta Blueprint Certification
HubSpot Social Media Marketing
Google Analytics Certification
Hootsuite Platform Certification

Expert Tips for Your Social Media Manager Resume

Quantify follower growth, engagement rates, and ROAS metrics

Show proficiency across multiple platforms (Instagram, TikTok, LinkedIn, X)

Include paid advertising budget managed and ROI achieved

Highlight content creation skills with portfolio links

Mention analytics tools and data-driven decision making

Social Media Manager Salary & Job Outlook

Entry Level

$45K

Median Salary

$64K

Experienced

$95K

Job Outlook

6% growth (2022-2032), faster than average

Source: BLS 2024

Frequently Asked Questions

What should a social media manager put on a resume?

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Include follower growth metrics, engagement rates, paid ad budgets and ROAS, platform expertise, content creation skills, and analytics proficiency. Link to your best campaigns.