Sales Representative Cover Letter Example & Writing Guide
Create a persuasive sales representative cover letter with our expert example. Showcases quota attainment, relationship building, and revenue generation achievements.
Sales Representative Cover Letter Example
Here's a professional sales representative cover letter example you can use as a reference. Customize it with your own experience, achievements, and the specific company details.
Dear [Hiring Manager],
I am excited to apply for the Sales Representative position at [Company Name]. As a top-performing sales professional with five years of experience in B2B SaaS sales, I have consistently exceeded quota and built lasting client relationships that drive sustainable revenue growth.
In my current role, I manage a territory of 120+ accounts and have achieved 115%–130% of my annual quota for three consecutive years, generating over $2.4M in new annual recurring revenue. I specialize in consultative selling, guiding prospects through complex evaluation processes from discovery through close. Last quarter, I closed the company's largest enterprise deal—a $450K annual contract—by developing a custom ROI presentation that aligned our solution with the prospect's strategic priorities.
I am drawn to [Company Name] because of your innovative product and your rapid market expansion. I am confident that my experience in pipeline development, CRM management in Salesforce, and solution-based selling would make an immediate impact on your revenue goals. I am a competitive, self-motivated professional who thrives on building relationships and exceeding targets.
I would welcome the opportunity to discuss how my sales track record can contribute to [Company Name]'s continued growth. Thank you for your time, and I look forward to connecting.
Best regards, [Your Name]
Key Phrases for a Sales Representative Cover Letter
Include these powerful phrases in your sales representative cover letter to demonstrate expertise and make an impression on hiring managers:
Pro Tip: Don't just list these phrases—weave them naturally into your cover letter to show genuine expertise. Hiring managers can spot keyword stuffing.
Expert Tips for Your Sales Representative Cover Letter
Lead with your quota attainment and revenue numbers
Describe your sales methodology (consultative, challenger, SPIN)
Mention CRM tools and sales tech stack (Salesforce, Outreach, Gong)
Show that you understand the company's product, market, and competition
Demonstrate both hunting (new business) and farming (account growth) skills
Do's & Don'ts
Do's
- Include specific revenue figures, quota percentages, and deal sizes
- Reference your sales process and methodology
- Show your ability to manage the full sales cycle
- Mention territory or account portfolio size
Don'ts
- ✕Don't be modest—sales is the one field where bragging is expected
- ✕Don't forget to quantify everything with dollar amounts and percentages
- ✕Don't use vague language like 'helped grow revenue'
- ✕Don't ignore the company's product—show that you've done your research
Frequently Asked Questions
How important are numbers in a sales cover letter?
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Should I mention my sales methodology?
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