Career Change Cover Letter Example & Writing Guide

Dear [Hiring Manager],

I am writing to apply for the Marketing Coordinator position at [Company Name]. After eight years as a high school English teacher, I am making a deliberate transition into marketing—a field where I can apply my strengths in storytelling, audience engagement, and content creation to drive business impact.

Teaching gave me an exceptional foundation for marketing. I crafted lesson plans for diverse audiences, analyzed student performance data to refine my approach, and managed the school's social media presence, growing our Instagram following from 200 to 2,500 followers in one year. I also wrote grant proposals that secured $35K in funding—demonstrating my ability to write persuasively for specific audiences. To formalize my transition, I completed a Digital Marketing Certificate from Google and have built proficiency in Google Analytics, Canva, Mailchimp, and WordPress through freelance projects.

What excites me about [Company Name] is your mission to make education technology accessible to all learners. My deep understanding of the education space, combined with my newly developed marketing skills, positions me to create content that authentically resonates with your target audience. I bring a fresh perspective, a relentless work ethic, and the adaptability that comes from thriving in a demanding profession.

I would love the opportunity to discuss how my transferable skills and passion for your mission can contribute to your marketing team. Thank you for considering a candidate who brings something different to the table.

Sincerely, [Your Name]